Doxy's logo is an exploration of script logo type designed from an original hand lettered mark. Doxy boutique is dedicated to giving every woman the intimates her body deserves. With custom, hand-tailored lingerie and accessories, women of every size and shape can experience a perfect fit that will accentuate her favorite assets. The brand identity is designed to represent this variety of curves and the luxurious, custom tailored experience that the company offers.

* The brand is entirely hypothetical and not a real company. 

Student Work
Internship Project at Murphy Empire